How can you design a service for people who live a new tendency of modern nomadic existence?
Which role does space play for people who live a mobile and flexible existence?
What kind of significance does property have for people who live a mobile and flexible existence?
What kind of importance do relationships play for people who live a mobile and flexible existence?
During the last decades our society has been more and more influenced by modern media, information technologies and extremely rapid means of transport. As a result, one can observe an ever-growing tendency to living a nomadic existence.
Considering a nomadic way of live in the professional field and in regard to places of work as normal, the labor market made mobility and flexibility to ideals.
The project analyses the growing group of new nomads with focus on their perception of space, their changed concept of property and the effect of the trail-blazing changes in the field of communication for inter-human relations.
On the basis of developed future scenarios results that people who dominate the real and virtual world with mobile and flexible features, have a big challenge with their people network. It represent their most important assets but It is still always difficult to control and update all the people contact information.
NEO is a digital and interactive business card which links your contact information with other people. The application collects contacts by members of your own private and public sphere and combines data and accounts from the real and the virtual world. Multiple calling cards for different life situations (e.x. private modus, business modus, public modus, work modus, travel modus, not available, etc.) can be created while the status of the contact information is updated in real time. Moreover, the application offers the possibility to decide individually on which information should be shared and with whom. That way the user’s own private sphere and that of others can be protected.
So meet, connect, stay in contact!
Master of Science Thesis at the TUM Industrial Design Chair
Publication: TUM Idustrial Design Jahrbuch 2009/10
Cooperation project: TUM ID and Roding Automobile GmbH
How can you present an automobile start-up company at its first public event?
Roding Automobile is a young Bavarian start-up which aims at creating an innovation in the car segment Roadster.
The strategy was carried out in a team of 9 designers. The mission was to develop a corporate design with focus on the Automobile Exhibition Fair at the IAA 2009.
Most important was for the design of the brand to reflect the understatement and authentically feature the basic values of the company and its identity.
Following along that path, Roding presented the new Roadster with a kind of ‘outlaw image’ at its first public event. The stand included black flags in order to arouse attention. Attracted by their curiosity, visitors came and consciously participated in the event.
Client: Curefab GmbH
Product: User Interface Design for a Medical Product.
How can you create an intuitive and natural User Interface for an advanced medical software?
How can you design complexity?
How can you visualize complex information in an easy way?
How can you create a modular user interface structure?
Curefab is a start-up company in medical technologies which is going to create a new dimension of medical diagnostics. Their scanners connect to any conventional 2D ultrasound device and generate high resolution 3D image volumes and even dynamic 4D visualizations through their powerful computing resources. The software will be a result of interdisciplinary collaboration between mathematicians, physicians, software engineers and user interaction designers.
The mission is to design a user interface that allows good usability of a range of diverse software functions and easy integration of further, new applications.
Thanks to a user-centered design process, it was possible to define, design and deliver a medical user interface for a natural and intuitive interaction experience between the physicians and the machine.
Client: TU Munich - Chair of Industrial Design, Bayern Design
Project: Event & Research Concept (Assistance), Design and Layout of Print Media
Publication: Tagungsband Design & Wissenschaft
In collaboration with designer Fabio Isaia
How can you reduce the number of bikes without lights in cities?
How can you integrate the light system in the bike structure?
How can lights become a basic element in a fixie bike?
The bike scene has been experiencing a new urban trend in the last few years. Single-speed bikes and fixies are the new cult. They are the perfect means of transport for German cities as they are fast and easy to use. They have a minimum of features as they come without gears, brakes and lights. While that enhances the driving experience, it also makes it a dangerous means of transport with limited roadworthiness.
Orion is a project which ensures safety on the roads without sacrificing the lifestyle. The non-invasive design of the lighting system is in line with the design principle of fixies: simplicity, chasteness and purism. Thanks to a hole in the handlebars, a LED light bar is integrated without any additional equipment and the bike has a lighting system that can be used at any time.
The project received a special mention at the Seoul Design Competition Cycle in 2010.
Award: Special Nomination Seoul Cycle Design Competition 2010
In collaboration with Alessandro D'Angeli and Fabio Isaia
How can you create a flexible playing area in your living space?
Kids conquer new spaces by approaching them and by arranging and rearranging similar and different objects and combining them anew. Children’s curiosity and interest is constantly changing. Whatever they find or whatever is in their reach, they will take it and create things and destroy them again. For the child, everything is a game!
Metrocubo can be described as multifunctional furniture equally versatile for children as well as parents. It consists of seven individual pieces: the three wooden ones serve as storage elements whereas the four soft pillows serve as construction blocks. Composed of modular items, its visceral shapes make it possible to adjust pieces easily and comfortably in many different ways.
The project received special attention at the competition “Playing Design”. The prototype was first presented and exhibited at the Museum of Art in Lissone and the Fuori Salone in Zona Tortona in Milan in 2007.
Award: Premio Lissone Design www.comune.lissone.mb.it
Client: Otto Pachmayr GmbH & Co. Mineralwasser KG, Acqua Minerale Fiordilino Int. UG
Produkt: Corporate Identity, Logo, Packaging
How can you create a strong recognisability for a mineral water label in gastronomy?
Acqua Fiordilino GmbH is a start-up company which tries to compete with the big Italian mineral water labels in Germany. Fiordilino wants to fill a particular niche in the hotel and gastronomy market by launching an exclusive high-quality water and an innovative product concept onto the market.
The mission is to establish a special relationship of trust between waiters and clients by having an innovative bottle design.
The water receptacle resembles a carafe. Through its elegant and not invasive appearance it will perfectly fit in with the settings of a laid table. The familiar shape evokes an intimate perception and makes the customer want to enjoy the well-known and trusted experience of drinking a glass of water. The ritual of serving water turns into a pleasure that lends something special to each meal.
With reference to the slogan “Drink pure. Enjoy wellness”, the logo resembles the linen flower (Italian: fior’ di lino) which symbolizes gratitude, and the blue colours radiate freshness. Fiordilino is like a fresh flower on your table!
Cooperation project: Etna lava stone district & F.lli Grasso Srl.
How can you design a product that has its roots in local culture and production traditions?
How can you use a material in a responsible manner within a recognizable and controllable area?
How can you elaborate an expression of young and local design?
It is a bas-relief surface made of natural Etna lava stone designed to vertically cover a wall.
The idea was to re-instate the Sicilian manufacturing of lava stone.
The mission is to design a product with a young design expression that follows the local cultural values but operates in a global context.
The design research focuses on a cultural and historical exploration of the iconographic elements presented in local art and architecture. An analysis of the geometrical and symmetrical features determinates the authentic and native spirit of the composition.
With regard to conquered new markets, innovative 3D technologies were integrated in the production processes. The feature allows to play an active part in this competitive environment.
Client: Casa Aranatu
Product: Logo, Business Card, Flyer, Website, Packaging
Client: Curefab Technologies GmbH
Product: Corporate Design, Logo, Website
Client: Elysium Between Two Continents e.V.
Product: Book design
How can you combine three kinds of chocolates in one praline?
What is the best combination of shapes, colours and flavours to truly seduce the senses?
How can you create a real tasting experience?
The praline has always been a seduction for the senses. The main aim of the project is to trigger a sensual explosion. Through the combination of colours, flavours and shapes, the challenge is to first stimulate the eye, then the sense of touch and ultimately the sense of taste.
The soft and smooth cover imitates the shape of the pebbles. The indentations make the change of flavours visible and convey a cheerful and harmonious play of colours that attract the eyes’ attention and indulge you to take one. The taste of the individual pralines is defined by diverse combinations of flavour layers. Finally, the uniqueness of the three pralines becomes obvious.
The CNA Turin selected this project as the winner of the competition ‘Cioccolato e design, dalla creatività al gusto’. In cooperation with the confectionery Avidano, the pralines were produced and presented at the Cioccolatò in Turin in association with the World Design Capital 2008.
Award: CHOCOLATE&DESIGN www.danielealberti.com
How can you increase the quality of life in urban areas?
How can you encourage interaction between people in the city?
How can you create a benefit for people in the space occupied by cars?
The project's mission is to increase life quality in urban spaces by creating analogue and social contact possibilities. However, the densely populated urban areas only rarely offer chances for exchange and communication. Significantly more attention and resources are allocated to individual means of traffic. The pace in public spaces is extremely accelerated, they are noisy and dangerous. The possibilities for human interactions are therefore extremely limited.
Thanks to Social Rides, parking spaces are not only a room to put a car any longer - they can be actively used to foster and widen social contacts. The project offers a platform for human interaction by creating a range of topic meeting points in areas which are otherwise dominated by carelessness. The parking strip along the streets can also be used in multiple ways. The advantage is an extraordinary and permanent presence in the public space where visitors become a social benefit.
The sculpture is shaped like a car and consequently occupies the same space – namely that of a parking spot. By placing the sculpture on the side of the street, the spectator is free to use it actively, reflect, slow down and re-evaluate his precious surroundings.
Social Ride was exhibited at the TUM Open Day and at the Munich Parking Day in 2010.
Client: Eyesight & Vision GmbH
Product: Restyle Logo, Illustrations, Roll-Up Display, Product Graphic, Company Presentation.
Client: Curefab GmbH
Product: Corporate Design, Business Card, Letterhead, Note Block, Report Block, Company Presentation, Flyer, Booklet, Illustrations, Roll-Up Display